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The Birth of New Poona Cotton Factory (New Poona Mattress Industries Pvt. Ltd.) Legacy - NPCF (1937)

India in 1937, It was on the auspicious day of Akshaya Tritiya that Mr. Mulchand Shah and Shantilal Shah came together to establish the New Poona Cotton Factory (Now "New Poona Mattress Industries Pvt. Ltd."), which would later be affectionately referred to as NPCF. Their vision was simple yet profound – to create an exceptional cotton mattress offering unmatched comfort and rejuvenating sleep.

The Haresh Era (1978)

In 1978, NPCF underwent a significant transformation as it was taken over by Mr. Haresh, who brought fresh perspectives and ideas to the company. This marked the beginning of a new era for NPCF, setting the stage for its continued growth and success

Diversification and Innovation (1992-1993)

NPCF's commitment to innovation and excellence led to a crucial moment in its history in the early 1990s. During this period, the company diversified its product range by introducing other range of foam mattresses, further strengthening its reputation as a leader in the industry.

Anirudh Shah Joins (2001)

In 2001, Anirudh Shah, the torchbearer of the Shah legacy, joined the family business after completing his graduation. His enthusiastic energy and modern outlook proved to be influential in shaping the future of the company.

From NPCF to Switch Off

While NPCF had established a strong presence in the market, it realized the need to adapt to the evolving times. This realization led to the rebranding of NPCF as "Switch Off," a name that perfectly encapsulates its core mission – helping people switch off from their daily worries and find solace in peaceful sleep.

The Birth of Switch Off: A Vision Realized

In 2018, an idea was formed, a vision was realized, and a new chapter in our company's history began to unfold. It was an important moment that would eventually lead to the birth of Switch Off, a brand dedicated to redefining the art of sleep. In 2019, this vision became a reality as we proudly launched Switch Off to the world.

2018: The Conception of an Idea

The year 2018 marked a significant turning point in our journey. Fueled by a passion for innovation and a commitment to enhancing the sleep experience, the idea for Switch Off took shape. Our team of experts came together to envision a brand that would go beyond traditional mattresses, offering cutting-edge solutions for better sleep.

2019: The Grand Launch

In 2019, Switch Off was officially introduced to the market. This momentous occasion marked the culmination of extensive research, development, and dedication to creating a sleep solution that would transform the way people sleep. With a commitment to excellence and a focus on customer well-being, Switch Off quickly gained recognition and a loyal following.